Led the digital transformation initiative for CIBC's expansion into the U.S. market, developing cutting-edge banking features tailored for American customers and establishing a strong foothold in the competitive U.S. banking landscape.
As Senior Product Manager for CIBC's U.S. expansion, I led the strategic development and launch of a comprehensive digital banking platform designed specifically for the American market. This project represented CIBC's most significant international expansion in decades.
The initiative involved creating a full-featured digital banking experience that could compete with established U.S. banks while leveraging CIBC's expertise in customer service and financial innovation. My role encompassed everything from market research and competitive analysis to product strategy and stakeholder management.
Through data-driven decision making and user-centered design, we successfully launched 12+ digital banking features that significantly improved customer satisfaction and operational efficiency, establishing CIBC as a credible player in the U.S. digital banking space.
Conducted comprehensive analysis of 15+ U.S. banks and fintech companies, identified key market gaps, and analyzed customer behavior patterns to understand the unique needs of American banking customers.
Led extensive user research with 500+ participants across diverse customer segments, conducted usability testing, and gathered feedback to validate product assumptions and refine feature priorities.
Developed comprehensive product strategy, created detailed roadmap with clear milestones, prioritized features based on user needs and business impact, and established success metrics for each phase.
Collaborated with design teams to create user flows, wireframes, and high-fidelity prototypes, ensuring the platform met U.S. banking standards while maintaining CIBC's brand identity.
Worked closely with engineering teams to architect the platform using modern technologies, ensured compliance with U.S. banking regulations, and implemented robust security measures.
Successfully launched the platform with phased rollout strategy, monitored performance metrics, gathered user feedback, and implemented continuous improvements based on real user data.
Navigating complex U.S. banking regulations and ensuring compliance across multiple states while maintaining product innovation and speed to market.
Entering a highly competitive U.S. banking market dominated by established players with significant resources and existing customer bases.
Building a scalable platform that could handle U.S. banking volumes while integrating with existing CIBC systems and ensuring data security.
Managing expectations and aligning multiple stakeholders across different departments, regions, and business units with varying priorities.
This project demonstrates my ability to lead complex, high-stakes product initiatives in regulated industries. I excel at balancing innovation with compliance, managing cross-functional teams, and delivering results that exceed business objectives.